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Monday 18 January 2010  |  Published in Funky News Who’d Have Thawt it? Thousands Head To Absolut Ice Bar London Despite Subzero Temperatures

Determined not to let the plummeting temperatures, transport chaos and frozen walkways ruin their New Year fun, thousands of hardy guests headed to the ABSOLUT ICEBAR LONDON last week to bask in warmer temperatures. With much of the UK blanketed in heavy snow and temperatures in some parts dropping to as low as -20°C, the country was on course for its coldest winter in 30 years. Yet despite the adverse weather, ABSOLUT ICEBAR LONDON experienced it’s busiest start to a January trading period in over three years.

The conditions proved a welcome distraction as guests found themselves in the unusual situation of actually feeling warmer inside the bar, which is famed for being the coolest bar in the UK. Chilled to a constant -5°C, everything in the bar is built from pure ice harvested from the Torne River, Northern Sweden – from the walls, the stools, to the artwork. Even the ‘glasses’ in which the vodka drinks are served are made of ice.

For further information, please contact Greg Stafford / Imogen Stanford-Harris on 0207 478 8917 or email .(JavaScript must be enabled to view this email address) / .(JavaScript must be enabled to view this email address)

Who’d Have Thawt it? Thousands Head To Absolut Ice Bar London Despite Subzero Temperatures

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